Lenovo Digital Assistant Manager in Quarry Bay, Hong Kong
Hong Kong eCommerce DG Assistant Manager will assist eCom Manager in planning and executing of online marketing activities, promotion campaign etc, to maximize traffic and sales for Lenovo Hong Kong & Macau eCommerce business. - Manage digital marketing operations for Hong Kong & Macau eCommerce business (eShop)
Plan and execute digital marketing activity including SEM, SEO, Online Display (retargeting), Social Media activities (both organic and paid campaign), Email marketing, Cart Recovery solution and manage vendor to deliver the target result
Monitor and analyze digital channel performance from different route (e.g. SEM, Display, Social Network etc) to drive ongoing improvement
Explore new digital and O2O solution to drive awareness and traffic to eCommerce
Work with Web Content Production and promotion setting team (based in China) to deliver the digital marketing campaign/promotion and maintain a satisfactory online customer journey.
Manage A&P; for eCommerce business and maintain related budget booking activities.
Good analytics skill on various digital marketing tracking platform (Google Analytics, Adobe Omniture etc)
Perform detailed evaluation of the digital business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats
At least 7 years solid digital marketing experience (preferably a mix of both digital agency and client side)
Knowledge & skill of creative design software would be a bonus.
Job ID #: 62400
Position Title: Digital Assistant Manager
Location: HKG-Quarry Bay
Functional Area: Marketing
Facility: Sales Branch Office
Relocation Provided: No
Education Required: Bachelors Degree
Experience Required: 7 - 10 Years
Travel Percent: 0