CME Group Marketing Manager, Retail Marketing (12 months Fixed Term Contract) in Hong Kong, Hong Kong
Marketing Manager, Retail Marketing
This role is reporting to Retail Marketing Director, APAC and will be responsible for supporting retail marketing activities in APAC region such as coordinating brokers’ activities, managing content distribution to support the growth of retail segment in the region and strengthen the broker partnership.
Daily management of social media channels in the Greater China - content upload/ post in social media platforms (mainly Wechat, Weibo, Snowball); potentially liaise with Social Media team on relevant posting on other social media platforms like LinkedIn, Twitter, Facebook
Support projects involved social media platforms outside China e.g. Facebook, LINE, Twitter, etc.
Manage and coordinate events with brokers with primary target to retail clients
Support liaison between FCM brokers and digital team/ vendors on education content consumption
Coordinate internally for brokers on the invoice process and documentation
Organize regular broker reporting e.g. performance report on activetrader, wechat broker pages and InFocus newsletter subscription, and prepare relevant reports internally to marketing and business teams
Work with digital team and respective departments/ partners to measure/ collect metrics on the marketing activities (both online and offline)
Provide analytics to support planning and review to identify improvement opportunities
Minimum of 4-5 years marketing experience, preferably with digital marketing experience
Proficient in Microsoft Word, Excel and PowerPoint. Knowledge of Marketo, Salesforce.com a plus
Language: Excellent verbal and written communications skills in both English and Simplified Chinese required.
Experience in financial services, trading industry a plus.
Degree in Business Administration/ Marketing/ Finance preferred
Strong interpersonal skills and ability to handle multiple activities simultaneously with strong project management skills
Locations: Hong Kong