LinkedIn Account Director - Marketing Solutions in Hong Kong, Hong Kong

Account Executive – Marketing Solutions

LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world s workforce in ways no other company can. We re much more than a digital resume – we transform lives through innovative products and technology.

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As a Marketing Solutions, Account Executive within our Online Sales Organization (OSO), you are responsible for acquiring new clients that will succeed and grow with LinkedIn Marketing Solutions. You will strategically prioritize companies within a given book of leads, as well your own self prospects, to build your pipeline. You will leverage depth (via consultative sales) as well as breadth (via transactional sales) to secure deals and over achieve your quota. You will use innovative approaches to engage key client stakeholders and quickly determine opportunity potential. Your relentless focus on client success, combined with strong consultative and competitive sales skills enables you to naturally win trust and secure budgets. You are a master storyteller, constantly tweaking your narratives to remain relevant as the bridge between client objectives, their competitive environment and the capabilities of the LinkedIn platform.

Although you strive to meet and exceed quota, you always act in the best interest of the client and in accordance with LinkedIn s culture and values. You seek a lively and open team dynamic, where constructive criticism, hard work and play are equally valued. Your communication gives you instant credibility, whether in person, on the phone or via digital media. You are tenacious, highly organized and curious. You understand the importance of pipeline management and balance deal volume with depth.

You embrace that rapidly changing environments are norm and proactively seek opportunities to develop further business acumen.

Responsibilities:

  • Secure media budgets by buildingtrusted advisor relationships withsenior stakeholders within prospect businesses and media agencies via phone, tailored emails, events, social selling etc.

  • Develop a sound understanding of your client's business challenges, competitive environment and needs; understand client's success metricsand develop campaign strategies to execute on LinkedIn platform

  • Build relevant sales narratives that encompass holistic aspects of digital marketing, content marketing, branding and lead generationthat help clients achieve their marketing objectives

  • Develop and execute solid sales plans, provide accurate forecasts, take ownership of managing pipeline, balance assigned book of leads with self prospects to balance upside / downside risk

  • Maintain productive relationships across business including holding regular meetings, aligning on account priorities and using common documentation to monitor progress

  • Achieve operational excellence including CRM hygiene, customer touchpoints and systems proficiency

  • Onboard new team members

  • Drive continued innovation by regularly sharing ideas and best practices with peers and manager

  • Evangelize LinkedIn through attendance at customer events

  • Contribute to the overall strategy for improving client acquisition process

Basic Qualifications:

  • Degree qualified

  • 4+ years sales experience

  • Fluency in English and Cantonese

Preferred Qualifications:

  • New clientacquisition experience, familiarity with B2B business cycles

  • Experience building relationships with top decision makers (C-suite, VP's, Directors) - experience selling to CMO's and media agencies would be a plus

  • Experience selling digital marketing solutions, SaaS or other marketing platforms

  • Demonstrated ability to negotiate and close high-level business deals via consultative and competitive selling

  • Data driven storyteller - experience of leveraging data insights to engage clients

  • Strong understanding and/or experience of the media agency landscape would be a plus

  • Fluency in Mandarin