BT Marketing & Portfolio Expert in Hong Kong

The role of Marketing & Portfolio Expert will be responsible for the product management & marketing of a specific portfolio/s for the Asia Pac, Middle East and Africa region. This will include responsibility for all financial aspects of the product group including delivering P&L, revenue growth, cost reductions, customer satisfaction, pricing and return on investments. The role will also be responsible for owning, developing and implementing the go to market strategy, new product development, bid management, in-life product/service management and commercial management. The role holder will need to work to develop the marketing campaigns needed in order to generate new pipeline and take the go to market messages out to customers.

The role involves understanding and influencing GS portfolio with strong knowledge of the specific portfolio driving that knowledge across the business, driving programmes to achieve the targets of the business: revenue by product as well as total revenue for the business, EBITDA, margin improvement, speed of C2M process, achievement of business case targets.

The job will carry a range of objectives covering revenue growth, margin improvement, product launches, strategic delivery and marketing campaign messaging and execution.

The role holder will be a role model leader who can achieve success by providing challenging leadership; inspiring ambition, stretching people to achieve more and encouraging them to tackle tough issues. A leader who provides context and advice on the ‘asks’ - not the ‘tasks’; helping people to feel accountable and empowered to act within clear boundaries, creating a true meritocratic environment on a team and individual level.

Key Responsibilities :

  • Accountable for the specified portfolio strategy, roadmap and execution in the region.

  • Spokesperson for portfolio area internally and externally

  • Designs, plans and delivers the marketing activity for the portfoilio in conjunction with M&P Lead for the portfolio

  • Wins investment funding via star chamber and business cases based on clear vision and evidence of demand for portfolio area in AMEA

  • Ensures we stay competitive through clear definition of requirements, quality design, innovative commercials, excellent L2C & T2R processes, based on detailed market knowledge and learning from product issues arising

  • Ensures we launch quality products on time with agreed targets and go to market plans including marketing campaign activity

  • Drives plans to ensure we deliver against P&L (inc revenue gap plans, cost and margin improvement plans). Ensures accurate revenues tracking and forecasting

  • Takes ownership of and resolves product issues. Able to explain complex issues and manage stakeholders to reach timely decision

  • Develops and maintains strong working relationships with rest of global portfolio, operations, service delivery and marketing.

  • Manages supplier relationships in alignment with partnership strategy. Influences industry forums

  • Develops accurate and compelling marketing product collateral, training material and tools. Segmentation and clear positioning against other services

  • Evangelises the new, enables sales and technical designers and generates excitement about the product. Supports sales, specialists and TDs with clear, compelling and up to date product information, roadmap, target customer profiles and lists, special pricing, interacting with customers. Responsive.

  • Develops strong feedback channel from sales, customers and rest of business for the portfolio area

Qualifications :

  • Will depend on experience.

  • Typically degree and post graduate qualification in a related subject, e.g. Business or Marketing.


Job: Marketing

Title: Marketing & Portfolio Expert

Location: North East Asia-Hong Kong

Requisition ID: 69527