Citi HK - GCB - Decision Management Analyst in Hong Kong

  • Primary Location: HK,Hong Kong,Hong Kong

  • Education: Bachelor's Degree

  • Job Function: Decision Management

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 17037567


  • Data query for list pulls and analysis

  • Data cleansing and verification

  • Data imputation and missing value estimation

  • Quality assurance of programming codes and output

  • Analysis of marketing campaign and effectiveness

  • Profiling and analysis of customer behavior

  • Data mining for improved targeting of customers and prospects

  • End user and project management


  • University Degree in Statistics, Mathematics or other Quantitative filed

  • At least 7 years’ relevant database marketing experience

  • Exposure to direct/database marketing or advanced analytical

  • Strong analytical and programming skills in SAS are important

  • Solid understanding of Customer Relationship Management concepts, techniques, and industry best practices

  • Good background in marketing and the banking industry, as well as its products and services

  • Good project management skills

  • Good command of spoken and written English and Chinese