Citi HK - GCB - Assistant Manager, Assistant Marketing Manager, Cards Usage in Hong Kong

  • Primary Location: HK,Hong Kong,Hong Kong

  • Education: Bachelor's Degree

  • Job Function: Marketing

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 17039986

Description

  • Organize and implement effective Card Usage campaigns from end-to-end to achieve high standard of customers satisfaction and uplift customer experience

  • Participate in collaborating with both internal and external parties to drive usage campaigns

  • Collaborate with merchants to identify joint promotion opportunities

  • Coordinate with internal stakeholders on idea clearance to ensure execution excellence

  • Liaise with Marcom team to prepare customer communications and other marketing collaterals

  • Liaise with MIS team to prepare customer target list

  • Assist business growth and decision management by data mining and preparing analysis of spending behaviors of various customer segments

  • Assist with preparation of agency briefs and on time program evaluations

  • Monitor program results with in depth analysis and maintain robust expense tracking to ensure efficiency in marketing spend

  • Keep up to date of competitor’s activities

Qualifications

  • University Graduate

  • Minimum 3 years or above solid marketing experience in banking/card industry

  • Sound knowledge and practical marketing experience in credit card industry

  • Excellent interpersonal skills

  • Highly organized, independent with strong initiatives

  • Fast thinking with creative and analytical mindset (Proficient in Excel is a must)

  • Excellent communication and presentation skills

  • Good command of written and spoken English and Chinese