The Walt Disney Company Manager, Marketing (China Market) in Lantau Island, Hong Kong

The position will support the Head of China Market to unveil the market potential and develop and implement business strategy to drive visitation. He/she will work closely with discipline teams to provide market intelligence and learnings that help develop and update the market strategies. The insights and learnings will be translated into creative assets and trade materials adaptation, local media and buying strategies and other marketing levers that are relevant to these markets. He/she will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check and distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.

Responsibilities :

  • Size the market potentials of various emerging cities and consumer segments to develop correspondent strategies with Integrated Strategy and Planning (ISP) and Consumer Insights (CI). Translate market strategy into micromarketing strategy to activate the growing & potential China markets

  • Bring micromarketing strategy to live, pull the core benefits from the mainstream marketing and tailor communication materials, approach and medium to reach specific target consumer

  • Develop annual / multiple-year marketing campaign planning, lead business reviews and measures of budget use and campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning

  • Establish close partnership across other disciplines and Lines Of Business (Integrated Marketing Communications, Product, Sales, Digital Business, Revenue Management & Analytics, Finance) to translate the strategies into effective campaigns

  • Develop and coach a team of marketing professionals

Basic Qualifications :

  • Bachelor degree in related discipline, MBA preferred

  • At least 8 years of solid B2C marketing experience. Exposure in regional business & worked in remote office is preferred

  • Strong analytical mindset and the clarity in thinking to lead CI and ISP teams to answer the right questions through arrival analytics and consumer understanding

  • Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential

  • Resourceful and be able to leverage different resources at company level to develop the right products, promotions / offers and impactful communication to drive relevancy, urgency and frequency to HKDL

  • Ability to master complexity to manage the dynamic change of macro environment and capture untapped opportunities

  • Drive and accelerate learning curve to build total local business across different markets and segments across China

  • Excellent communications, conflict management, and negotiation skills

  • Fluent in written & spoken Cantonese, Mandarin & English

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Job ID: 461905BR

Location: Lantau Island,Hong Kong

Job Posting Company: Disney Parks & Resorts