Microsoft Corporation Product Marketing Manager (Cloud & Enterprise Solution) in Cyberport, Hong Kong

The technology industry is in the midst of an important transformational shift to Cloud computing. As a public cloud leader with deep experience supporting enterprise customers, Microsoft is in a unique position to help customers bridge from traditional virtualized infrastructures to modern cloud ones, and to embrace a Hybrid Cloud approach.

As part of the Cloud and Enterprise (C+E) business, one of Microsoft’s largest and fastest growing, our Cloud Platform product marketing team sits at the center of this exciting journey. Our team applies customer and competitor insights to create business plans, defines products and opportunities, and takes Enterprise Cloud products to market. The Product Marketing Manager is specifically responsible establishing business and go-to-market plans for Azure, Windows Server, System Center, SQL Server, and other products.

The Product Marketing Manager (PMM) is accountable for the revenue, scorecard and market share for their assigned products in the subsidiary. The PMM is required to have a strong understanding of their product set and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The PMM is responsible for leveraging customer needs, competitive knowledge and product expertise to drive the relevant business and marketing planning.

The Product Marketing Manager understands, orchestrates, and influences customer campaigns and marketing activities, develops integrated marketing campaigns, and delivers product, solutions and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the content, timing and delivery of marketing messages and outreach to Microsoft customers and partners. The PMM must develop strong partnerships with the segment marketers, customer and partner segment stakeholders to lead and execute the fiscal year local priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and unintegrated customer and partner outreach.

Responsibilities of this position include:

Product Evangelism

• Plan and execute activity that promotes C+E (Cloud & Enterprise) products and feature releases; lead product launch activities/releases

• Maintain product knowledge and evangelize the product internally and externally to press, enthusiasts, influencers and pre-sales customer scenarios

• Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to support subsidiary marketing activities

• Adjust and provide differentiated value proposition and compelling, localized product-related content, product Bill of Materials (BOM) (To-Customer and To/thru-Partner)

• Contribute to Partner readiness, activation and product evangelism delivery/business development

• Create marketing & business plan, including campaign/program business plan and campaign investment decisions for BG-owned campaigns and activities

• Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary.

• Work closely with segments to develop customer evidence

• Be the growth ambassador to influence C+E Awareness/Perception.

Business Management

• Orchestrating execution to deliver on Scorecard metrics related to the Rhythm of the Business and orchestrate Correction of Errors plans with the segments

• Develop local business management strategy - partner with segment to interpret market opportunity and risk and build appropriate GTM Plan

• Determine key insights and asks to accelerate adoption of C+E products, actively engage across Segments and in the subsidiary

• Responsible for driving deployment and usage efforts locally

• Track and report marketing performance/KPIs through standardized marketing tools.

• Participate in quarterly connection meetings with corporate to support the local BG Lead.

Marketing Planning

• Own the local product marketing strategy for your relevant C+E Scenarios.

• Orchestrate the creation of marketing plans and campaign investment decisions. Lead targeting for product marketing-owned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities.

• Develop competitive tactics to drive target market share gains

• Conduct marketplace environmental and competitive analyses from competitive intelligence and Sales Excellence input from Competitive Discovery.

• Determine a common set of KPIs for marketing activities in collaboration with other teams involved (e.g. segment marketing, audience marketing, other BGs)

• Conduct reviews across C+E business pillars to support BG lead in C+E value prop

• Identify strategic market maker partners

Experience:

• 5-7 years related experience

Skills & Knowledge

• Evangelist and subject matter expert for product

• Deep customer focus and understanding

• Strong analytical skills

• Excellent communicator

• Experienced in core marketing communications functions

Education:

• Bachelors Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. Marketing