Cigna Digital Marketing, Manager in Causeway Bay, Hong Kong
•Responsible for execution of digital marketing programs across APAC, such as websites management, SEO, social media, content marketing and e-marketing campaign management.
•Manage and analyze digital marketing performance and tracking ROI for APAC.
•Work closely with APAC markets to execute digital marketing programs for effective lead generation and customer relationship management and to track the effectiveness of the programs.
•Work with the IM team to conceptualize, develop and implement of digital marketing campaigns;
•Work closely with Global marketing team to ensure adopting global direction for regional execution
•implement social media and content strategy to drive the brand awareness across APAC
•Generate insights for customer digital experience development, marketing and other related area based on all digital data analysis platforms; conduct market and performance analytics on regular basis to measure and evaluate campaign effectiveness
•Coordinate with various internal teams to create the best –in-class digitalized customer experience
•Monitor countries’ initiatives and responsible for reporting on the result of digital marketing
•Develop good relationship with countries and external parties to execute digital marketing campaign across platforms
•Holds a Bachelor’s degree in Business Administration or Marketing related field.
•Project management experience is preferred.
•Familiar with digital marketing related platforms i.e. Google analytics and Teamsite and Drupal is preferred
•Have executive presence and is able to interact and operate different markets
•Insight driven with strong analytical background
•P&L background a plus. Metrix and value driven mindset preferable
•Externally focused – knowledgeable about digital innovations, competitors and with the creativity to apply them appropriately within Cigna
•Excellent relationship management skills to navigate a global, matrixed environment – ability to work local market
•6 years working at senior level in marketing/digital marketing roles and digital acquisition / marketing experience.
•Experience in banking, financial services, insurance, healthcare, a plus.
Primary Location: Causeway Bay-Hong Kong
Work Locations: 33 Hysan Avenue Rm 3401 34/F Lee Garden One Causeway Bay
Job: Marketing--Business Strategy
Employee Status: Individual Contributor
Job Type: Full-time
Job Level: Day Job
Job Posting: Aug 2, 2017, 1:47:26 AM