The Walt Disney Company Assitant Category Manager / Category Manager in Causeway Bay, Hong Kong

  • Manage licensing business in consumer products for the market.

  • Support Senior Category Manager in development and implementation of Strategic Business Plans for consumer product business.

  • Develop appropriate local market category plans & strategies consistent with Global and Regional goals and objectives.

  • Help drive Hong Kong licenses in multiple categories especially those with corporations that are best in the industry.

  • Monitor each industry trends, rules, performance; retail channel market conditions; collection of market/consumer/retail trend and information analysis to determine Disney’s strategies and plans.

  • Develop, implement and achieve 5 year Strategic Plans and annual budgets (wholesales sales, earned revenues, total revenues and operating income).

  • Identify & contract new licensees / renew existing licensees to develop category.

  • Identify consumer, product, property, and channel gaps and execute plans to fill gaps and grow business.

  • Ensure licensees fully understand and are in compliance with Disney’s business standards and regulations.

  • Work with product development/creative team to achieve sales target through compelling products plans, ongoing product quality improvements, and retail marketing excellence.

  • Develop and implement retail plans to grow business.

  • Work closely with key retail account buyers/RSM to manage Disney’s product range and presence at retail.

  • Work closely with RSM to implement retail marketing, promotions, and events to enhance brand image and consumer awareness.

Responsibilities :

  1. Strategic Management
  • Develop, implement and provide reporting on appropriate local market category plans & strategies consistent with Global and Regional goals and objectives.

  • Monitor the industry trends, rules, performance; retail channel market conditions; collection of market/consumer/retail trend and information analysis to determine Disney’s strategies and plans.

  • Determine category key drivers (product, price, and retail channel) for DCP to expand presence consistent with local demographic and retailer needs.

  • Contribute to regional / global discussion of the category on behalf of the local market.

  1. Licensing
  • Develop, implement and achieve 5 year and annual revenue budgets (wholesale sales, earned revenues, total revenues and OI).

  • Identify & contract new licensees / renew existing licensees to develop category (including global and regional licensees).

  • Identify consumer, product, property, and channel gaps and execute plan to fill gaps and growth business.

  • Update sales forecast by licensee on a monthly basis, monitor & report progress on quarterly basis to regional.

  • Coordinate Contract Renewals consistent with category plans.

  • Partner & collaborate with key licensees for category development & business growth.

  • Conduct “Top Licensee” performance reviews(quarterly) and strategic meeting when needed.

  • Work with licensees to ensure appropriate quality and execution of product development process – STR programs and retail execution.

  • Coordinate with DCP ILS Compliance Group to ensure licensees comply with Disney’s ILS labor standards.

  • Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.

  • Identify and develop manufacturing centers of excellence (global and regional).

  • Ensure licensees develop quality products under Disney’s business standards and regulation.

  1. Product Development
  • Direct & collaborate with Product Development team to create & execute category plans and ongoing product quality improvements.

  • Coordinate licensee’s product / artwork approvals with Product Development team.

  1. Retail
  • Work with RSM team to manage Disney’s product range and presence at retail.

  • Act as communication link between RSM team and licensees.

  • Identify signage and merchandising needs to Regional Creative lead.

  1. Finance
  • Responsible for the category budget in the local market.

  • Provide forecast of the category on monthly basis.

  • Responsible for collection past due accounts receivable and monthly royalty statements.

  • Responsible for the administration and execution of the contract.

  1. Marketing
  • Coordinate with RSM team on marketing to support sales promotion, retail marketing events and advertising in the local market.

  • Ensure appropriate licensees implement the Disney visual merchandising programs.

  1. Information Systems
  • Maintain competency in DCP business systems

  • Insight (deal negotiation part)

  • INvision II (Forecasting)

Basic Qualifications :

  • 5-7 years working experience in respective industry at merchandising, licensing, sourcing, buying, retail management of brands and products.

  • Strong consumer product, market and industry knowledge.

  • Intelligent, self-directed, self-starter, good ability to work within a team.

  • Good analytical skill and understanding of business and financial concepts.

  • Strong interpersonal and communication skills.

  • Strong negotiation and presentation and selling skills.

  • Committed to excellence and business integrity.

  • Lateral thinker & problem solver.

  • Must be fluent in both Cantonese and English.

  • Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint).

Required Education :

  • University graduated, preferably Marketing or Business Commerce.

Job ID: 462698BR

Location: Causeway Bay,Hong Kong

Job Posting Company: Disney Consumer Products